How Our Collaboration with Koba Is Transforming Remote Decision-Making
The rise of hybrid working has fundamentally changed where—and how—we do business. With flexibility now a top priority, companies and professionals alike are moving away from traditional office spaces, in search of work environments that fit evolving schedules, team structures, and individual preferences.
But this shift presents a clear challenge: how do you choose the right shared workspace when in-person visits are no longer practical—or even preferred? The answer lies in immersive technology. In particular, virtual tours are fast becoming an essential tool, and at VirtualZ, we’ve seen their impact firsthand through our recent partnership with Koba.
A Smarter Approach for the Hybrid Era
Gone are the days of physically touring multiple co-working spaces. For businesses with distributed teams, or freelancers working flexibly, in-person viewings are time-consuming and often inefficient. Decision-makers need a quicker, more accessible way to assess potential workspaces.
That’s exactly what virtual tours provide—and our work with Koba, the world’s first WELL-certified sustainable co-working space in Manchester, showcases this in action.
Step Inside Koba—From Anywhere
At VirtualZ, we created a fully immersive digital walkthrough of Koba’s 27,500 sq. ft. facility. Using over 680 high-resolution LiDAR scans, we captured every detail—from the warm reception and stylish kitchen on Level 0 to a variety of co-working areas, private offices, and high-spec meeting rooms.
The result? Anyone, anywhere in the world, can now explore Koba’s space remotely—without the need to travel.
Why This Matters for Business Leaders and Remote Teams
Koba didn’t just want to display their space—they wanted to make it accessible to remote audiences and prospects. Here’s how virtual tours are helping businesses make better, faster workspace decisions:
- Time-Saving - No need for multiple site visits - save time and effort for both prospective members and internal teams.
- Wider Reach - Connect with businesses and individuals well beyond the local area, expanding your potential member base.
- True-to-Life Experience - Go far beyond photos. Visitors can move through the space, zoom in on details, and get a real sense of the environment.
- Easier Collaboration - Share the tour with remote team members to aid collective decision-making, no matter where they are.
- Strong First Impressions - The branded, interactive tour leaves a professional and engaging first impression that reflects Koba’s unique personality.
- Focused Shortlisting - Help prospects assess whether the space meets their needs before any in-person visits—making final viewings more purposeful.
More Than Just a Tour: Enhancing the Remote Experience
We didn’t simply scan Koba’s space - we designed a tailored experience that supports informed decisions:
- Interactive Navigation - An intuitive menu and clickable signage let users explore all areas of the workspace with ease.
- Detailed Visuals with LiDAR - High-resolution imagery and accurate spatial data deliver a realistic feel of Koba’s layout and dimensions.
- Seamless Branding - Integrated design elements reflect Koba’s identity and create a cohesive, on-brand experience.
- Optional Guided Tour - A curated walk-through highlights key features and benefits for those viewing the space for the first time.
- Lead Generation Integration - A dedicated landing page brings together the virtual tour, image gallery, and contact points to encourage easy enquiries.
- Immersive Enhancements - Subtle background music, aerial drone footage, and other elements provide context and atmosphere—bringing the Manchester location to life.
The Future Is Hybrid—And Virtual Is the Gateway
As hybrid working continues to reshape the way we use space, virtual tours are no longer a ‘nice-to-have’—they’re a crucial tool for attracting, engaging, and converting remote prospects. Our collaboration with Koba shows just how effective a high-quality virtual experience can be.
For co-working providers and workspace operators, embracing immersive digital tools means more than just showcasing a location—it’s about opening your doors to a global audience and staying ahead in a rapidly evolving world of work.
At VirtualZ, we’re proud to be helping forward-thinking businesses like Koba lead this transformation—one virtual step at a time.